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Image of PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN TIKET ONLINE KONSUMEN PT. KERETA API INDONESIA (PERSERO) (Studi Pada Kereta Api Rajabasa Tujuan Kertapati - Tanjung karang)

Skripsi

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN TIKET ONLINE KONSUMEN PT. KERETA API INDONESIA (PERSERO) (Studi Pada Kereta Api Rajabasa Tujuan Kertapati - Tanjung karang)

Muningsih, Ramayani - Personal Name;

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Penilaian anda saat ini :  

This research was aimed at finding the influence of psychological factors such as motivation, perception, leaming, and also belief and attitude. on the customers decision to buy online Kertapati - Tanjungkaraang tickets at PT. Kereta Api Indonesia (Persero), and determining the most dominant one to do so. The sample consisted of 85 respondents. The findings show that the psychological factors influenced the decision to buy the tickets online 0,397% and the rest 60,3% was influenced by other factors. Of the five factors - motivasion, perception, leading, belief and attitude, the most dominant factors influencing the decision were belief and attitude.


Availability
Inventory Code Barcode Call Number Location Status
1407000084T50005T500052014Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T500052014
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2013
Collation
xii, 83 hlm.: Ilus., tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.834 07
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Manajemen
Keputusan Pembelian, Tiket Online
Specific Detail Info
-
Statement of Responsibility
HALIM
Other version/related

No other version available

File Attachment
  • PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN TIKET ONLINE KONSUMEN PT. KERETA API INDONESIA (PERSERO) (Studi Pada Kereta Api Rajabasa Tujuan Kertapati - Tanjung karang)
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