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PENGARUH IKLAN TOP COFFEE PADA MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (DI LEBONG SIARENG KECAMATAN SUKARAMI PALEMBANG)

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Penilaian

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This research carried out to instant coffee consumer of TOP Coffee at Lebong Siareng Sub-District Sukarami Palembang entitled “The Effect Of Top Coffee Advertising On Television Media To Consumer Purchasing Decisions (At Lebong Siareng Sub-District Sukarami Palembang). The purpose in this study is to determine influence Top Coffee advertising on television media to consumers purchasing decisions and to determine the most dominant variables affecting of decision on the consumer purchases top coffee. This study using primary data is committed by distributing questionnaire as many as 100 people of respondents. The methods of analysis is used the simultaneous testing of F-test, partially testing of t test and multiple linear regression analysis. The results obtained in this study, that simultaneously variable television advertising affects the purchasing decisions of consumers on instant coffee TOP Coffee. And partially to determine the most dominant variable affecting purchase decisions TOP Coffee at Lebong Siareng Sub-district Sukarami Palembang is variable message structure.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1307001346	T45807	T458072013	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T458072013

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2013

Collation

xi, 64 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.834 207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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