Skripsi

ANALISIS PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN MEMILIH SABUN MANDI BATANG LIFEBUOY DI KECAMATAN ILIR BARAT I KOTA PALEMBANG

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Penilaian

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The objectives of this research are to analyze the effect of consumer attitude toward consumers decision of Lifebuoy Soap. The method used is convenience sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis model used in this research is quantitative analysis and qualitative analysis. Research finding has shown 26,1% consumer attitude effects toward consumers decision partially and simultaneously. The most effective variable of consumer attitude toward the consumers decision are Affective and Conative, and only cognitive component does not have affected significantly toward the consumer decision. Because of that, PT Unilever Indonesia as producer of Lifebuoy Product has to take advantages of its strong components of consumer attitude to use it in the marketing strategy that applied all the strong components.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1307001343	T46030	T460302013	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T460302013

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2013

Collation

vii, 61 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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