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ANALISIS PENGARUH DIFERENSIASI PRODUK TABUNGAN SHAR-E TERHADAP KEPUTUSAN NASABAH PADA BANK MUAMALAT INDONESIA CABANG PALEMBANG

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This research is conducted to determine the influences of product differentiation, which consists of three variables (Percualiarity, Performance Quality and Appropriate Quality) toward the customer decision in Muamalat Bank. The aims of this research are, l) To determine whether product differentiation influences the customer decision in Muamalat Bank 2) To determine what are the variables of product differentiation which influence mostly in customer decision. This research also involves 100 respondents who are customers Muamalat Bank Branch Palembang. The T test in this research shows that Peculiarity, Performance Quality and Appropriate Quality influence the customer decision, this fact can be seen in the following equation Y = 1,744 + 0,545 X2 + 0,355 XS. The most influential product differentiation variable is the performance quality, which constitutes 0.545 then product differentiation has regression coeficcient value of 0.715, which means 71,5% of variations of the product differentiation is able to explain the factors involve in cutomer decision making process. Meanwhile, 28.5% of those can be explained by other variables which are not discussed in this research , for instances promotion, price, brand , product positioning etc. As suggestions, firstly, Muamalat Bank especially branch Palembang have to maintain and performance quality savings Shar-e and Service consider to customers so have characteristic and competitive advantage for interest society become customer.

Availability
Inventory Code Barcode Call Number Location Status
1107000519T45331T45331Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T45331
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvii, 76 hlm.: Ilus., tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
332.210 7
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Manajemen
Keputusan Nasabah--Tabungan
Specific Detail Info
-
Statement of Responsibility
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No other version available

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