Skripsi

ANALISIS PENGARUH STRATEGI PRODUK DAN STRATEGI HARGA TERHADAP PENJUALAN PADA USAHA BENGKEL LAS DI KOTA PALEMBANG

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Penilaian

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This research was intended to analyze and identify the influnce of product and price strategies on sales at welding workshops in Palembang. The data were collected through a purposive sampling technique. The worshops employed difFerentiation and diversification for their product strategies and different degrees for prices. The product difFerentiation resulted in the same number because all the workshops had the same catalogs. Production was made based on customers’ order. The diversification was made in the form of laticework, fences, balcony fences, rolling fences, canopy, stairs, iron beds, towers, children toys, and rolling doors. This research focused on the one-month sales of the 30 sampled workshops. The data were analyzed in a quantitative and qualitative manner. The research results show that the product difFerentiation did not have any influence on sales and neither did the prices. On the other hand, the product diversification has a significant influence on the sales. Based on the F test, the t obtained was 18.867 which was larger than the F table.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1107002542	T49419	T49419	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T49419

Publisher

Inderalaya : Prodi Ekonomi Pembangunan Fakultas Ekonomi Universitas Sriwijaya., 2011

Collation

xvi, 79 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

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Subject(s)

Ekonomi pembangunan
Diversifikasi Produk

Specific Detail Info

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Statement of Responsibility

HALIM

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