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PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT KONSUMEN MEMBELI PRODUK PERAWATAN RAMBUT SARIAYU HIJAB (Studi Kasus Mahasiswi Unsri Kampus Inderalaya)

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This study aimed to influence attitudes, subjective norms, and perceived behavioral control of the interest in the purchase of products Sariayu Hijab. The research sample of 100 respondents. The analysis technique used is multiple linear regression analysis. The results showed that: (1) simultaneously known attitudes, subjective norms, and perceived behavioral control has a significant influence on the interest in the purchase of products Sariayu Hijab; and (2) partially known attitude and subjective norm has a significant influence on the interest in the purchase of products Sariayu Hijab, while the perceived behavioral control did not have a significant effect on the interest in the purchase of products Sariayu Hijab.

Availability
Inventory Code Barcode Call Number Location Status
1707000393T18845T188452017Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T188452017
Publisher
Palembang : Prodi Manajemen Fakultas Ekonomi Universitas Sriwijaya.,
Collation
'vii, 99 hlm.: Ilus., tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.832 407
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Manajemen
Sikap Konsumen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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