Skripsi

PENGARUH TARIF, FITUR DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN KARTU AXIS OLEH MAHASISWA UNIVERSITAS SRIWIJAYA

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Penilaian

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This study is a survey conducted at Axis card consumers who are in the Faculty of Economics, University of Srivijaya, Inderalaya, under the title Influence Rates, Features, and the Campaign Against The Axis Card Consumer Decision Sriwijaya University Students. The purpose of this study was to determine the effect of the rates, features, and promotion of consumer decision-Axis card and know the level of customer satisfaction among card users Axis Sriwijaya University students. Data collection methods used in this study is a quantitative method through the dissemination of the questionnaire, respondents with a total of 30 people. The analysis tools test the validity, reliabilities test, t test (partial), F test (overall), and regression analysis. The results of this study, it is known that the variable rates, features, and promotions have a positive and significant influence consumer decisions by Axis card Sriwijaya University students.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1307000420	T45760	T457602012	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T457602012

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2012

Collation

xii, 48 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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