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ANALISIS EFEKTIVITAS IKLAN MOTOR YAMAHA DI TELEVISI DALAM MEMBANGUN BRAND AWARENESS KONSUMEN DIKOTA INDERALAYA

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Penilaian

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Advertisement is one of communication process to consumer. It function to give information, persuade, and remind consumer of product brand. Hopefully by using advertisement, consumers will give some feedback. Consumer will be aware of that brand and make purchase decision on that product The objectives of this research are: 1) To find out whether or not Yamaha motorcycle advertisement on television to be effective in constructs consumer brand awareness. 2) To find out the position Yamaha motorcycle brand awareness in consumer’s mind. Method of the study was statistic method. This statistic analysis consists of regression analysis. Data Processing to know effectiveness Yamaha motorcycle advertisement in build consumer brand awareness on television was analyzed by using SPSS 11.5 (Statistical Package For Social Science). Research results shows that Yamaha motorcycle advertisement was enough effective in construct consumers brand awareness. Descriptive analysis results shows that the consumers brand awareness position where Yamaha brand only on brand recall position or as consumer alternative purchasing. Furthermore, the writer suggests enterprise to do promotion below the line by doing straight interaction with consumer. For example the enterprise does event-event, sampling, etc.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0707001613	T43729	T43729	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T43729

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2007

Collation

xvi, 93 hlm.: Ilus.,tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Manajemen
Efektifitas Iklan

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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