Skripsi

PERILAKU BERSAING USAHA KOPI BUBUK DI KOTA PALEMBANG

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Penilaian

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This study was aimed at analyzing product and pricing strategi es of coffee powder entrepreneur in Palembang. There are two lypes of data in this study; Primary and secondary. The primary data were collected by observing and interviewing the respondents. The secondary data were obtained from the Central statistics agency and the office of industry, trade, and co-operatives. Qualitative and quantitalive descriptive methods were used to analyze the data.The result of the study showed that there were no significant differences in the quality of the coffee powder when aualitv differentiation strategy was applied.. They were not influenced by the differentiation made by the entrepreneurs. The coffee powder diversifications done by the entrepreneurs resulted in the better selling. in comparisons with those who did not diversify the products. In the pricing strategy, the respondents had not shown any significant differences to one another.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1207000309	T49175	T491752012	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T491752012

Publisher

Inderalaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2012

Collation

xiv, 68 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

338.642 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Industri
Ekonomi pembangunan

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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