APA Style

Davis, Kenneth R.. (1972). MARKETING MANAGEMENT, THIRD EDITION (3rd). New York: The Ronald Press Company.

Chicago Style

Davis, Kenneth R.. MARKETING MANAGEMENT, THIRD EDITION. 3rd New York: The Ronald Press Company, 1972. Text.

MLA Style

Davis, Kenneth R.. MARKETING MANAGEMENT, THIRD EDITION. 3rd New York: The Ronald Press Company, 1972. Text.

Turabian Style

Davis, Kenneth R.. MARKETING MANAGEMENT, THIRD EDITION. 3rd New York: The Ronald Press Company, 1972. Print.