Skripsi

PENGARUH SELEBRITI ENDORSER TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN APLIKASI RUANGGURU (Studi Pada Pelajar SMA & SMK Di Kecamatan Ilir Timur II Kota Palembang)

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Penilaian

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This study aims to determine the effect of celebrity endorsers on consumer decision using the Ruangguru application. The research data type was quantitative study which have collected by filling out the questionnaire and then converted to Likert scale in measurement. The population was senior high school and vocational high school students at Ilir Timur II Sub District of Palembang City. Sampling technique was taken with non probability that is purposive sampling method. There were 100 respondents who had participated in this study. The research instrument tests in this study were validity test and reliability test. The data were analyzed by the simultaneous test (f), partial test (t) and Multiple Linear Regression Analysis. The results were showed that celebrity endorser variables which partially influence consumer decision using Ruangguru Applications were expertise variables and similarity variables. Celebrity Endorser variables were affected to the Consumer Decision Using the Ruangguru Application simultaneously.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000417	T32228	T322282020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T322282020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xxii, 80 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

651.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Aplikasi Ruangguru

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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