Skripsi

PENGARUH KEAMANAN (SECURITY) DAN KEPERCAYAAN (TRUST) KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE PADA INSTAGRAM

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Penilaian

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The purpose of this research is to find out how security and trust influence on purchasing decisions of E-Commerce on Instagram. This research uses a quantitative approach by collecting data through survey methods. The population in this study are Sriwijaya University students who have made purchases on Instagram. The sampling technique uses purposive sampling method with the criteria that you have shopped on Instagram at least 1 time. Samples amounted to 100 respondents with data collection techniques using a questionnaire. Data analysis techniques in this study used multiple regression analysis techniques. The results of this study indicate that: (1) Security does not have a significant effect on purchasing decisions, as evidenced by the t value of 1.473 with a significance value of 0.144, greater than 0.05; (2) Trust has a significant effect on purchasing decisions, as evidenced from the t value of 3.005 with a significance value of 0.003 less than 0.05; (3) Trust and safety simultaneously have a positive effect on purchasing decisions, as evidenced by the results of significance of 0,000.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000415	T32537	T325372020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T325372020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xvii, 61 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

651.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Aplikasi E-Commerce Instagram

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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