APA Style

Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.. (2004). Marketing : PRINCIPLES AND PERSPECTIVES , Fourth Edition (4th). Boston: McGraw-Hill Irwin.

Chicago Style

Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.. Marketing : PRINCIPLES AND PERSPECTIVES , Fourth Edition. 4th Boston: McGraw-Hill Irwin, 2004. Text.

MLA Style

Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.. Marketing : PRINCIPLES AND PERSPECTIVES , Fourth Edition. 4th Boston: McGraw-Hill Irwin, 2004. Text.

Turabian Style

Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.. Marketing : PRINCIPLES AND PERSPECTIVES , Fourth Edition. 4th Boston: McGraw-Hill Irwin, 2004. Print.