APA Style
Kaufman, Louis C. (1987).
ESSENTIAL OF ADVERTISING SECOND EDITION (2nd).
New York:
Harcourt Brace Jovanovich.
Chicago Style
Kaufman, Louis C.
ESSENTIAL OF ADVERTISING SECOND EDITION.
2nd
New York:
Harcourt Brace Jovanovich,
1987.
Text.
MLA Style
Kaufman, Louis C.
ESSENTIAL OF ADVERTISING SECOND EDITION.
2nd
New York:
Harcourt Brace Jovanovich,
1987.
Text.
Turabian Style
Kaufman, Louis C.
ESSENTIAL OF ADVERTISING SECOND EDITION.
2nd
New York:
Harcourt Brace Jovanovich,
1987.
Print.