APA Style

Belch, George E., Belch, Michael A.. (2001). Advertising and Promotion; An Integrated Marketing Communications Perspective Fifth Edition (5th). Boston: McGraw-Hill Higher Education.

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and Promotion; An Integrated Marketing Communications Perspective Fifth Edition. 5th Boston: McGraw-Hill Higher Education, 2001. Text.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and Promotion; An Integrated Marketing Communications Perspective Fifth Edition. 5th Boston: McGraw-Hill Higher Education, 2001. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and Promotion; An Integrated Marketing Communications Perspective Fifth Edition. 5th Boston: McGraw-Hill Higher Education, 2001. Print.