APA Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. (1999). Marketing Strategy; PLANNING AND IMPLEMENTATION (-). Boston: Irwin McGraw-Hill.

Chicago Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. Marketing Strategy; PLANNING AND IMPLEMENTATION. - Boston: Irwin McGraw-Hill, 1999. Text.

MLA Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. Marketing Strategy; PLANNING AND IMPLEMENTATION. - Boston: Irwin McGraw-Hill, 1999. Text.

Turabian Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. Marketing Strategy; PLANNING AND IMPLEMENTATION. - Boston: Irwin McGraw-Hill, 1999. Print.