APA Style

McCarthy, E Jerome. (1978). Basic Marketing; A managerial approach, sixth edition (6). homewood illinois: Richard D. Irwin, Inc.

Chicago Style

McCarthy, E Jerome. Basic Marketing; A managerial approach, sixth edition. 6 homewood illinois: Richard D. Irwin, Inc, 1978. Text.

MLA Style

McCarthy, E Jerome. Basic Marketing; A managerial approach, sixth edition. 6 homewood illinois: Richard D. Irwin, Inc, 1978. Text.

Turabian Style

McCarthy, E Jerome. Basic Marketing; A managerial approach, sixth edition. 6 homewood illinois: Richard D. Irwin, Inc, 1978. Print.