Skripsi

ANALISIS PENGARUH MOTIVASI DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN APLIKASI MUSIK STREAMING SPOTIFY (Studi Kasus Pada Mahasiswa S1 Universitas Sriwijaya Kampus Palembang)

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Penilaian

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This study aims to knowing the effect of consumer motivation and perceived quality toward purchase decision on music streaming application Spotify. This study uses primary data obtained by distributing questionnaires. The population in this study are College Students S1 of Sriwijaya University Palembang. The sampling technique uses purposive sampling method and samples amounted 100 respondents. The analysis techniques in this study used multiple regression analysis. The results of this study showed that Consumer Motivation does not have significant effect on purchase decision and Perceived Quality has a significant effect also a dominant variable on purchase decision.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000308	T32491	T324912020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T324912020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xvii, 51 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.570 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Motivasi & Persepsi Kualitas Harga

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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