APA Style

Assael, Henry. (1992). Consumer Behavior & Marketing Action, fourth edition (4th). Boston: PWS-Kent Publishing Company.

Chicago Style

Assael, Henry. Consumer Behavior & Marketing Action, fourth edition. 4th Boston: PWS-Kent Publishing Company, 1992. Text.

MLA Style

Assael, Henry. Consumer Behavior & Marketing Action, fourth edition. 4th Boston: PWS-Kent Publishing Company, 1992. Text.

Turabian Style

Assael, Henry. Consumer Behavior & Marketing Action, fourth edition. 4th Boston: PWS-Kent Publishing Company, 1992. Print.