Image of PENERAPAN CROSS-SELLING DALAM CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN PENDEKATAN MARKET BASKET ANALYSIS (MBA) PADA TOKO NEW TROPO ACCESSORIES PALEMBANG

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PENERAPAN CROSS-SELLING DALAM CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN PENDEKATAN MARKET BASKET ANALYSIS (MBA) PADA TOKO NEW TROPO ACCESSORIES PALEMBANG

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Toko New Tropo Accessories Palembang is a business that is engaged in buying and selling of batteries - storage - retail. To increase customer loyalty, the New Tropo Accessories Palembang store needs efforts by using a sales strategy, namely Customer Management Relationship (CRM) with the Cross-Selling method which is able to provide recommendations for products purchased with other products. The New Tropo Accessories Palembang store in the period January 1 2018 - January 1 2020 had 3281 total product transactions. A lot of data requires a technique to find interesting patterns of information by using one of the methods of data mining, namely the association rule mining method. In the retail business sector, this method is better known as market basket analysis. The need for market basket analysis begins with the accuracy and benefits generated in the form of the association rule, which means data related patterns in the database. In supporting the association rule method, a priori algorithm is used so that the processed analysis will get the best-selling item configuration which then becomes cross-selling in the sales process and can be used as needed.

Availability
Inventory Code Barcode Call Number Location Status
2007000034T38525T385252020Central Library (REFERENSI)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T385252020
Publisher
Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Uniersitas Srwijaya.,
Collation
xvi, 42 hlm.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
005.36
Content Type
Text
Media Type
other
Carrier Type
-
Edition
-
Subject(s)
Sistem informasi
Sistem Informasi Manajemen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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