Skripsi

PENGARUH BRAND IMAGE KECAP BANGO TERHADAP LOYALITAS KONSUMEN (STUDI KASUS IBU RUMAH TANGGA DI KOTA PALEMBANG)

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Penilaian

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The objectives ofthis research are (1) to analyze the effect of brand image toward consumers’ loyalty of kecap Bango , and (2) to find the most effect variable ofbrand image toward consumers loyalty The method used is purposive sampling, therefore, from the total homogeny population, 80 respondents are taken as the sample. The analysis model used research is quantitative analysis. Research finding has shown that 20,1% brand image effects toward consumeTs loyalty. The most effect variable of brand image toward consumers’ loyalty is product image. Product image have effected sigmficantly toward the consumer’s loyalty. User image does not have effected significantly toward the consumer’s loyalty. Therefore corporate image have negative affected toward consumer’s loyalty. Because ofthat, Unilever Indonesia has to make product image strongerthan befbre.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0907000470	T44303	T44303	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T44303

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2009

Collation

xiii, 77 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.827 07

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Brand Image
Manajemen

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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