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PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN GUDANG GARAM FILTER SURYA 16 (STUDI KASUS PALEMBANG SUMATERA SELATAN)

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Penilaian

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This study aims to 1) understand how consumer perception towards marketing mix solar filter cigarettes GG 16 2) knowing how strong the marketing mix strategies affect consumer loyalty cigarettes Gudang Garam Filter Surya 16. Results showed that based on the analysis of the correlation coefficient of 0.671 yield, indicating there is a strong relationship between marketing mix filter cigarettes Gudang Garam Surya 16 with consumer loyalty. After going through regression analysis of four aspects of marketing mix ie price, product, promotion, and distribution provides a statistically significant influence on the formation of consumer loyalty. and promotion is the most dominant aspect affecting customer loyalty. To increase the loyalty of PT Gudang Garam Tbk should pay more attention to management. further enhance the image ads in order to represent the 16 solar consumer image and can influence consumers to consume more cigarettes Surya 16.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1007001471	T44426	T444262010	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T444262010

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2010

Collation

xv, 75 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Bauran pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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