Skripsi

STRATEGI PEMASARAN BANK MUAMALAT INDONESIA CABANG PALEMBANG DALAM MENINGKATKAN JUMLAH NASABAH

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Penilaian

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This research aims to 1) understand what the work done by Bank Muamalat Indonesia Palembang Branch in an effort to increase the number of customers, 2) the effect of marketing strategy Bank Muamalat Indonesia Palembang Branch to obtain and increase the number of customers and 3) Identifying the most influential marketing mix for the operations of the Bank Muamalat Indonesia Palembang Branch to obtain and increase the number of customers. Results showed that the variable promotion and education became a significant variable in the marketing strategies of Bank Muamalat Indonesia Palembang Branch in improving the number of customers in addition to those variables and the productivity and quality which have large regression coefficients in this study. To be able to continue to increase the number of customers, the author recommends that companies continue to increase the intensity of the campaign, improve Service quality to customers and improve the capability and competence of employees.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1007000955	T44558	T445582010	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T445582010

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2010

Collation

xiv, 79 hlm.; tab,; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Strategi Pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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