Skripsi

ANALISIS SIKAP PELANGGAN TELKOMSEL TERHADAP LAYANAN NADA SAMBUNG PRIBADI (NSP) 1212 DI KOTA PALEMBANG

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Penilaian

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The objectives of this research are 1) to know the attitude of Telkomsel customers to Nada Sambung Pribadi (NSP) 1212, and 2) to know what factors of attitude are the most influence factors of Telkomsel customers to use Nada Sambung Pribadi (NSP) 1212. Research finding has shown that generally Telkomsel customers have good attitude to NSP. The most influence factors of attitude that make Telkomsel customers use NSP are : the information of NSP code is easy to get, NSP can communicate favorite song and can express emotional/personality of the user. This research has also shown that Telkomsel customers assume that the price of NSP is quite expensive and the activation period is too short. In order to progress the performance of NSP Telkomsel, management of the company may keep on maintaining and improving the marketing strategy through “emotional value” approach which is also harmonized with “functional value” approach. The company may also accommodate the price of NSP with its activation period.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0707000720	T43888	T438882007	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T438882007

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2007

Collation

xiv, 123 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.834

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Sumber Daya Manusia
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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