Skripsi

PENGARUH PERSEPSI KONSUMEN TERHADAP LOYALITAS MEREK KACANG KULIT DUA KELINCI DI KOTA INDERALAYA

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Penilaian

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The objectives of this research are (1) to know the relations between Perception Consumer by brand loyalty for buying pea of Dua Kelinci brand and (2) to know the position pea of Dua Kelinci brand in Inderalaya consumer mind. The main instrument which is used for this research is questionnaire. Besides, documentary data which are obtained from magazines and internet are also used for this research. The results of research indicate that from fourth perception consumer variable which has already researched, only two among other things having an effect as statistic on to brand loyalty of pea of Dua Kelinci brand. They are promotion (X3) and place (K*). Those variable represent strong enough relations on relate brand loyalty pea of Dua Kelinci brand. Inderalaya consumers has been to learn and know with pea of Dua Kelinci brand. lt proved from this brand position which have been place which enough extensive or it can be say that consumers could knew or conscious this brand without need some help. To learn and understand perception consumers by pea of Dua Kelinci brand, researcher gives some suggestions to company Dua Kelinci marketing sides, for example doing more innovations and increasing promotion activity to wide the marketing Communications. The marketing Communications is very important so that customer’s loyalty toward brand of a product.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0807000810	T44042	T440422008	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T440422008

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

xix, 90 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.834 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Persepsi Konsumen

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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