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EFEKTIFITAS STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TELEVISI CRT PADA PT SHARP ELECTRONICS INDONESIA CABANG PALEMBANG

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Penilaian

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The objective of this research is to know the effectiveness of promotion strategy which is applied by firm to increase the product sales volume of CRT television on the year of 2002-2007 period. By using the Trend analysis and qualitatif approach, the writer find that the promotion strategy which is applied by firm give positive impacts to the firm’s revenue every year except on the year of 2005-2006 period where there is a negative movement of the firm’s revenue which caused by the competition at the same market i n firm’s marketing area. Based on this research, the writer suggest firm to optimize the right promotion strategy for increasing the sales volume and make promotion’s policies which more orientated on distributor, because by their hands the product was delivered to the costumer.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0907000476	T43919	T439192008	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T439192008

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

xiv, 114 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.312 607

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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