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PENGARUH IKLAN COCA-COLA ZERO SUGAR DI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA PALEMBANG

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Penilaian

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Coca-Cola Zero Sugar is a new variant of Coca-Cola which needs advertisement to introduce and persuasive consumer. Based on the research of Association of National Advertising Inc (ANA) has known television is a favorite advertisement media for marketer because 38% advertisement use television media, but advertisement needs a lot of cost, so it needs to know 1) How big the influence of Coca-Cola Zero Sugar advertisement on television media to consumer purchase decision in Palembang and 2) which dimension (advertisement massage (Xi), advertisement theme (X2), advertisement format (X3) and advertisement source (XU)) has the biggest influence to consumer purchase decision in Palembang, in order to make the advertisement effective. The result of this research shown 1) Coca-Cola Zero Sugar advertisement has a small influence to consumer purchase decision, it just 31% and 2) advertisement massage has the biggest influence to consumer purchase decision (regression coefficient 0,188). The writer suggest Coca-Cola Bottling Indonesia always present Coca- Cola Zero Sugar advertisement massage with Creative and original idea, because it has the biggest influence to consumer purchase decision, so Coca-Cola Zero Sugar sales could increase

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0907000004	T44565	T445652008	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T445652008

Publisher

Inderalaya : Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

xv, 74 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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