Skripsi

PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN (STUDI PADA NASABAH BANK MUAMALAT INDONESIA PALEMBANG)

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Penilaian

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The objectives of this research are (1) to analyze the effect of brand image toward consuners' decision of Bank Muamalat Indonesia Palembang, and (2) to find the most effect variable of brand image toward consumers decision. The moethod used is purposive sampling, therefore, from the total homogeny population, 105 respondents are taken as sample. The analysis model used in tahis research is quantitaive analysis. Research finding has shown that 46,9% brand image effects toward consumers, decision.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0807000696	T44208	T44208	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T44208

Publisher

Palembang : Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

75 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.827 07

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Brand Image dan Keputusan Pembelian

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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