APA Style

Peter, J. Paul, Olson, Jerry C. (2010). Consumer Behavior & Marketing Strategy; Ninth Edition (9). New York: McGraw-Hill Book Company.

Chicago Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior & Marketing Strategy; Ninth Edition. 9 New York: McGraw-Hill Book Company, 2010. Text.

MLA Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior & Marketing Strategy; Ninth Edition. 9 New York: McGraw-Hill Book Company, 2010. Text.

Turabian Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior & Marketing Strategy; Ninth Edition. 9 New York: McGraw-Hill Book Company, 2010. Print.