APA Style
Belch, George E., Belch, Michael A.. (2004).
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (6).
New York:
McGraw-Hill.
Chicago Style
Belch, George E., Belch, Michael A..
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.
6
New York:
McGraw-Hill,
2004.
Text.
MLA Style
Belch, George E., Belch, Michael A..
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.
6
New York:
McGraw-Hill,
2004.
Text.
Turabian Style
Belch, George E., Belch, Michael A..
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.
6
New York:
McGraw-Hill,
2004.
Print.