Text

Pengaruh kualitas pelayanan terhadap kepuasan pelanggan di SPBU Coco 21.302.04 Plaju Palembang

---

Penilaian

---

This study aimed to describe the variables of service quality to customer satisfaction variables. The independent variable was the physical evidence, reliability, responsiveness, assurance and empathy, the dependent variable is customer satisfaction. The sample used in this study of 100 respondents. The sampling method was random sampling. Data were analyzed using multiple regression Analysis. The results of this study indicate that simultaneously all dimensions of quality of service .In effect on customer satisfaction dimensional partial physical evidence, responsiveness, and assurance effect on customer satisfaction. And other variables that affect the reliability and empathy is not customer satisfaction. Dimensions of physical evidence most dominant influence on customer satisfaction.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

-

Publisher

Inderalaya : Fak. Ekonomi., 2017

Collation

xii, 62 hlm. : ilus. + CD

Language

Indonesia

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Kepuasan Konsumen
Kualitas layanan
Jurusan Manajemen

Specific Detail Info

-

Statement of Responsibility

Agus Setiawan

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment