APA Style
Belch, George E.. (2001).
Advertising and promotion : An integrated marketing communications perspective .
New York:
McGraw - HIll.
Chicago Style
Belch, George E..
Advertising and promotion : An integrated marketing communications perspective.
New York:
McGraw - HIll,
2001.
.
MLA Style
Belch, George E..
Advertising and promotion : An integrated marketing communications perspective.
New York:
McGraw - HIll,
2001.
.
Turabian Style
Belch, George E..
Advertising and promotion : An integrated marketing communications perspective.
New York:
McGraw - HIll,
2001.
.