APA Style

Aaker, David A, Day, George S. (1990). MARKETING RESEARCH, Fourth Edition (4). New York: John Wiley & Sons.

Chicago Style

Aaker, David A, Day, George S. MARKETING RESEARCH, Fourth Edition. 4 New York: John Wiley & Sons, 1990. Text.

MLA Style

Aaker, David A, Day, George S. MARKETING RESEARCH, Fourth Edition. 4 New York: John Wiley & Sons, 1990. Text.

Turabian Style

Aaker, David A, Day, George S. MARKETING RESEARCH, Fourth Edition. 4 New York: John Wiley & Sons, 1990. Print.