APA Style
Mercer, Alan. (1991).
IMPLEMENTABLE MARKETING RESEARCH .
New York:
Prentice Hall.
Chicago Style
Mercer, Alan.
IMPLEMENTABLE MARKETING RESEARCH.
New York:
Prentice Hall,
1991.
Text.
MLA Style
Mercer, Alan.
IMPLEMENTABLE MARKETING RESEARCH.
New York:
Prentice Hall,
1991.
Text.
Turabian Style
Mercer, Alan.
IMPLEMENTABLE MARKETING RESEARCH.
New York:
Prentice Hall,
1991.
Print.