APA Style

Gregory, James R, Wiechmann, Jack G. (2002). A GUIDE TO GLOBAL BRAND MARKETING BRANDING ACROSS BORDERS . New York: McGraw Hill.

Chicago Style

Gregory, James R, Wiechmann, Jack G. A GUIDE TO GLOBAL BRAND MARKETING BRANDING ACROSS BORDERS. New York: McGraw Hill, 2002. .

MLA Style

Gregory, James R, Wiechmann, Jack G. A GUIDE TO GLOBAL BRAND MARKETING BRANDING ACROSS BORDERS. New York: McGraw Hill, 2002. .

Turabian Style

Gregory, James R, Wiechmann, Jack G. A GUIDE TO GLOBAL BRAND MARKETING BRANDING ACROSS BORDERS. New York: McGraw Hill, 2002. .