APA Style
Walker, Orville C., Boyd, Harper W, Larreche , Jean-Claude. (1998).
MARKETING STRATEGY: Planning and Implementation SECOND EDTION (2).
New York:
McGraw-Hill.
Chicago Style
Walker, Orville C., Boyd, Harper W, Larreche , Jean-Claude.
MARKETING STRATEGY: Planning and Implementation SECOND EDTION.
2
New York:
McGraw-Hill,
1998.
Text.
MLA Style
Walker, Orville C., Boyd, Harper W, Larreche , Jean-Claude.
MARKETING STRATEGY: Planning and Implementation SECOND EDTION.
2
New York:
McGraw-Hill,
1998.
Text.
Turabian Style
Walker, Orville C., Boyd, Harper W, Larreche , Jean-Claude.
MARKETING STRATEGY: Planning and Implementation SECOND EDTION.
2
New York:
McGraw-Hill,
1998.
Print.