APA Style
Kotler, Philip, Cox, Keith K.. (1988).
MARKETING MANAGEMENT AND STRATEGY : A READER Fourth Edition (4th).
New Jersey:
Prentice Hall.
Chicago Style
Kotler, Philip, Cox, Keith K..
MARKETING MANAGEMENT AND STRATEGY : A READER Fourth Edition.
4th
New Jersey:
Prentice Hall,
1988.
Text.
MLA Style
Kotler, Philip, Cox, Keith K..
MARKETING MANAGEMENT AND STRATEGY : A READER Fourth Edition.
4th
New Jersey:
Prentice Hall,
1988.
Text.
Turabian Style
Kotler, Philip, Cox, Keith K..
MARKETING MANAGEMENT AND STRATEGY : A READER Fourth Edition.
4th
New Jersey:
Prentice Hall,
1988.
Print.