APA Style

Allvine, Fred C. (1987). MARKETING: PRINCIPLES AND PRACTICES . San Diego: Harcout Brace Jovanovich.

Chicago Style

Allvine, Fred C. MARKETING: PRINCIPLES AND PRACTICES. San Diego: Harcout Brace Jovanovich, 1987. Text.

MLA Style

Allvine, Fred C. MARKETING: PRINCIPLES AND PRACTICES. San Diego: Harcout Brace Jovanovich, 1987. Text.

Turabian Style

Allvine, Fred C. MARKETING: PRINCIPLES AND PRACTICES. San Diego: Harcout Brace Jovanovich, 1987. Print.