Skripsi

STRATEGI PENGELOLAAN MEDIA SOSIAL NOICE DALAM PENGEMBANGAN INTELLECTUAL PROPERTY

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Penilaian

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NOICE'S INTELLECTUAL PROPERTY IS SOMETHING THAT IS TRYING TO BE DEVELOPED THROUGH SOCIAL MEDIA, OF COURSE THIS IS DONE WITH THE RIGHT STRATEGY SO THAT IT CAN DEVELOP EVEN BETTER. THIS RESEARCH IS TO FIND OUT HOW TO MANAGE NOICE’S INTELLECTUAL PROPERTY THROUGH THEIR SOCIAL MEDIA. THIS RESEARCH USES DESCRIPTIVE QUALITATIVE METHODS, DATA COLLECTED USING INTERVIEW METHODS WITH 3 KEY INFORMANTS AND ALSO OBSERVATIONS OF SOCIAL MEDIA IN THE FORM OF INSTAGRAM AND TIKTOK NOICE. THE THEORY USED IS THE CIRCULAR MODEL OF SOCIAL MEDIA THROUGH THE DIMENSIONS OF THE SHARE, OPTIMIZE, MANAGE AND ENGAGE (SOME) STAGES. THE RESULTS OBTAINED IN THIS RESEARCH ARE THAT NOICE CARRIED OUT A STRATEGY TO DEVELOP INTELLECTUAL PROPERTY THROUGH SOCIAL MEDIA BY, UTILIZING THEIR SOCIAL MEDIA TO BECOME HOMELESS MEDIA, CARRYING OUT CAMPAIGNS FOR THE IP OWNED BY NOICE SO THAT IT COULD BECOME BETTER KNOWN AND GROWING, COLLABORATING WITH KOLS TO ATTRACT AUDIENCES. WHICH IS TARGETED SO THAT IP CAN DEVELOP FURTHER. KEYWORDS: INTELLECTUAL PROPERTY, CIRCULAR MODEL THEORY OF SOCIAL MEDIA, SOCIAL MEDIA.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407004254	T150415	T1504152024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1504152024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

vii, 159 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.872 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Sosial media
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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