Skripsi

STRATEGI COMPETITIVE ADVANTAGES PERUSAHAAN MULTINASIONAL DI INDONESIA STUDI KASUS: EKSPANSI GRAB HOLDING DI SUMATRA SELATAN DAN BELITUNG

---

Penilaian

---

This study focuses on the competitive advantage strategy implemented by Grab Holding as a multinational company in Indonesia, with a case study of expansion in South Sumatra and Belitung. The background of this study is based on the development of international issues and the role of Multinational Company (MNC) in the global economy. As one of the successful MNCs in Southeast Asia, Grab has demonstrated its expansion capabilities in various regions, including Indonesia. This study uses a qualitative method with a case study approach to analyze the strategies used by Grab in competing in the online transportation market using Michael E. Porter's Competitive Advantages theory. The researcher uses primary and secondary data sources, namely data obtained through surveys, interviews, and document analysis. The research findings show that Grab implements various competitive advantage strategies such as cost leadership, differentiation, and focus to maintain its position in the market. The results of this study are expected to provide academic contributions in international relations and international business and practical insights for the government and business actors in understanding the dynamics and strategies of MNCs in business expansion. Keywords: Strategy, Competitive Advantages, Porter's Theory, Multinational Company (MNC), Grab, Indonesia, South Sumatra, Belitung, Online Transportation.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2407006561	T159918	T1599182024	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1599182024

Publisher

Indralaya : Jurusan Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

ix, 86 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.401 207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Jurusan Ilmu Hubungan Internasional
Strategi Bisnis

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment