Image of EFEKTIVITAS IKLAN MEDIA LUAR RUANG SEBAGAI SARANA PENYAMPAIAN INFORMASI SOSIALISASI BAKAL CALON WALIKOTA PALEMBANG 2024 KEPADA MASYARAKAT KOTA PALEMBANG

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EFEKTIVITAS IKLAN MEDIA LUAR RUANG SEBAGAI SARANA PENYAMPAIAN INFORMASI SOSIALISASI BAKAL CALON WALIKOTA PALEMBANG 2024 KEPADA MASYARAKAT KOTA PALEMBANG

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OUTDOOR MEDIA ARE STILL ONE OF THE MAIN CHOICES AS AN ADVERTISING MEDIUM THAT IS CONSIDERED EFFECTIVE. SINCE 2023 AT PALEMBANG, VARIOUS NEW POLITICAL FIGURES HAVE EMERGED AND SOCIALIZE THEMSELVES AS CANDIDATES FOR BECOMING THE MAYOR OF PALEMBANG CITY IN 2024 THROUGH VARIOUS OUTDOOR MEDIA. THIS RESEARCH STUDY AIMS TO DETERMINE HOW MUCH EFFECTIVE THE OUTDOOR MEDIA ADVERTISING THAT IS BEING USED FOR DELIVERING THE INFORMATION OF SOCIALIZATION AS THE PALEMBANG CITY MAYOR CANDIDATES IN 2024 TO THE PEOPLE OF PALEMBANG CITY. THIS RESEARCH USES DESCRIPTIVE QUANTITATIVE METHODS, THE DATA COLLECTED IN THIS RESEARCH WAS OBTAINED USING QUESTIONNAIRES, OBSERVATION, AND DOCUMENTATION STUDIES. THIS RESEARCH IS USING THE AIDA THEORY BY ST. ELMO LEWIS WHICH IS AN ABBREVIATION OF ATTENTION, INTEREST, DESIRE, ACTION. THE RESULT OF THE RESEARCH BASED ON FOUR DIMENSION OF AIDA THEORY ARE OBTAINING 74,42% EFFECTIVENESS ON ATTENTION DIMENSION, 74,55% EFFECTIVENESS ON INTEREST DIMENSION, 68,82% EFFECTIVENESS ON DESIRE DIMENSION, AND 64,8% EFFECTIVENESS ON ACTION DIMENSION WHICH ALL ARE CATEGORIZED ON THE HIGH CATEGORY. SO IT CAN BE CONCLUDED THAT THE OUTDOOR MEDIA ADVERTISING THAT BEING USED AS A SOCIALIZATION OF THE PALEMBANG CITY MAYOR CANDIDATES IS ON THE LEVEL OF 70.65% EFFECTIVE IN TERMS OF DELIVERING THE INFORMATION TO THE PEOPLE OF PALEMBANG CITY.

Availability
Inventory Code Barcode Call Number Location Status
2407004253T150152T1501522024Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1501522024
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 71 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
659.195 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Efektivitas Iklan
Prodi Ilmu Komunikasi
Specific Detail Info
-9
Statement of Responsibility
Other version/related
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