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PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADAP PURCHASE DECISION PRODUK SERUM SKINTIFIC (STUDI PADA MASYARAKAT KOTA PALEMBANG)

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This researchs aims to determine the influence of Social media Marketing and Influencer Marketing on Intagram towards purchasing decisions for Skintific serum products (study on Palembang City residents). The research uses primary data with quantitative method as the research method. Research sampling using purposive sampling technique with a sample size of 100 respondents. The data analysis used is descriptive analysis and multiple linear regression using SPSS. The results of the research showed that social media marketing and influencer marketing on Instagram had a significant effect both partially and simultaneously on purchasing decisions for Skintific serum products for the Palembang City resident.

Availability
Inventory Code Barcode Call Number Location Status
2407004139T148995T1489952024Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1489952024
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya.,
Collation
xvi, 72 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.807
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen
Social Media Marketing
Specific Detail Info
-
Statement of Responsibility
Other version/related
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