Skripsi

ANALISIS KUALITAS RELASI ANTARA UMKM LAVAOLOGY CAKE AND BAKERY PALEMBANG DENGAN PELANGGAN BERDASARKAN KONSEP ORGANIZATION-PUBLIC RELATIONSHIP

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Penilaian

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This study addresses the challenges related to the adoption of green and digital practices by leaders, human resource managers, and employees in small and medium-sized enterprises after the Covid-19 crisis. Its primary goal is to explore the relationships among green transformational leadership, green human resource management practices, employee green behavior, employee technology adaptation, employee job satisfaction, and employee performance. Built upon six hypotheses, which were further subdivided into 11 specific relationships, it examined cross-sectional primary data collected in South Sumatra, Indonesia, during the period of March to June 2023. 569 participants completed an online questionnaire distributed through social media. These respondents were affiliated with 119 small and medium-sized enterprises across various sectors, including manufacturing, services, and trade, located in the cities of Palembang, Lahat, and Lubuk-Linggau. The 6 variables, represented a total of 29 items. During the data analysis, one item was identified as invalid and excluded after a confirmatory factor analysis. Notably, a common method bias test did not reveal any significant bias in the data. The results from the structural equation modeling test, demonstrated that the tested models were well-fitting based on various fit indices. Out of the 11 tests examining the relationships between the 6 variables, four tests were supported. These findings confirmed that employee job satisfaction played a mediating role in the positive relationship between green human resource management practices and employee performance. Also, it was observed that employee technology adaptation had a positive relationship with employee job satisfaction. However, it did not act as a moderator either in the relationships between green transformational leadership and employee job satisfaction or between green human resource management practices and employee job satisfaction. This study underscores the importance of both sustainability and digitalization in the efforts of human resource managers and employees to enhance employee performance in small and medium-sized enterprises in the post-Covid-19 era.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407004108	T150155	T1501552024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1501552024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xv, 60 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Bakery Palembang

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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