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ANALISIS ISI KUANTITATIF PERSONAL BRANDING KEPALA DAERAH DI MEDIA SOSIAL INSTAGRAM (STUDI KOMPARATIF PADA AKUN INSTAGRAM @RIDWANKAMIL DAN @GANJAR_PRANOWO)

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Personal Branding is an art to maintain and attract more attention by shaping public perception, Personal Branding aims to have a positive perception so that it can lead to trust and other actions. With the rapid growth of the internet, public officials use Instagram to form a personal branding. This research aims to determine the form of Personal Branding of Ridwan Kamil and Ganjar Pranowo on Instagram. The theory used in this research is personal branding according to Peter Montoya about the eight basic concepts of personal branding or "The Eight Laws of Personal Branding". The method used in this research is Quantitative Content Analysis with a descriptive approach. The sample in this study is Instagram uploads of Ridwan Kamil and Ganjar Pranowo in the period 01 July 2021 – 30 September 2021 using a disproportionate random sampling technique with a total sample of 40 for Ridwan Kamil and 40 for Ganjar Pranowo. The results of the analysis show that in the period 01 July 2021 – 30 September 2021, Ridwan Kamil has a more dominant form of personal branding on The Law of Goodwill, while Ganjar Pranowo has a more dominant form of personal branding on The Law of Distinctiveness.

Availability
Inventory Code Barcode Call Number Location Status
2407004038T68287T682872022Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T682872022
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvii, 131 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
324.707
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Personal Branding
Specific Detail Info
-
Statement of Responsibility
Other version/related
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