Skripsi
PENGARUH MANFAAT DAN KEMUDAHAN TERHADAP KEPUTUSAN MAHASISWA MENGGUNAKAN E-WALLET GOPAY (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)
This research aims to determine the influence of perceived usefulness and perceived ease of use on the decision of students at the Faculty of Economics, Sriwijaya University, to use the GoPay e-wallet. The research method used is quantitative. The data used in this study are primary and secondary data. The sampling technique used is a non-probability sampling with a purposive sampling method with a sample size of 117 respondents. The analysis technique used is a multiple linear analysis technique using SPSS Statistics 26 for Windows. The results of the t-test and F-test in this study indicate that both perceived usefulness and perceived ease of use have a positive and significant influence, both partially and simultaneously, on the decision to use the GoPay e-wallet among students of the Faculty of Economics at Universitas Sriwijaya.
| Inventory Code | Barcode | Call Number | Location | Status |
|---|---|---|---|---|
| 2507005580 | T183665 | T1836652025 | Central Library (Reference) | Available but not for loan - Not for Loan |
| Title | Edition | Language |
|---|---|---|
| PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA APLIKASI E-WALLET GOPAY (STUDI KASUS GENERASI Z DI KOTA PALEMBANG) | id |