Skripsi

PENGARUH PENGGUNAAN INSTAGRAM @PALEMBANG.UPDATE DAN KUALITAS INFORMASI TERHADAP PEMENUHAN KEBUTUHAN INFORMASI PENGIKUT

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Penilaian

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This study aims to examine the effect of Instagram usage on the account @palembang.update (X₁) and the quality of its information (X₂) on fulfilling followers’ information needs (Y). This research employed a quantitative method by distributing questionnaires to 130 respondents who are followers of the account. Data were analyzed using multiple linear regression. The partial test (t-test) results showed that social media usage had a significant effect on fulfilling information needs, with a t-value = 31.459 (p < 0.001) and a regression coefficient b₁ = 1.318. Similarly, information quality had a significant effect with a t-value = 20.508 (p < 0.001). Simultaneously, both independent variables explained 90.9% of the variation in fulfilling information needs. These findings highlight that Instagram, when managed effectively—both in terms of usage intensity and content quality—can serve as an effective and credible source of information for the public. This study is expected to provide practical recommendations for social media account managers to improve content strategies and audience engagement.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507006045	T184832	T1848322025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1848322025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 173 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media sosial--Instagram-- Kualitas informasi

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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