Image of PENGARUH INTENSITAS MENONTON DAN INTERAKSI SOSIAL DARING PADA TREN MARRIAGE IS SCARY DI TIKTOK TERHADAP TINGKAT KECEMASAN MENIKAH DI KALANGAN GENERASI Z KOTA PALEMBANG

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PENGARUH INTENSITAS MENONTON DAN INTERAKSI SOSIAL DARING PADA TREN MARRIAGE IS SCARY DI TIKTOK TERHADAP TINGKAT KECEMASAN MENIKAH DI KALANGAN GENERASI Z KOTA PALEMBANG

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This study aims to examine the effect of watching intensity and online social interaction on the Marriage is Scary trend on TikTok toward marital anxiety among Generation Z in Palembang City. The research subjects were 103 Generation Z respondents who actively use TikTok and had watched Marriage is Scary content, selected through a purposive sampling technique. Data were collected via questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS 4.0 software. The results show that watching intensity has a positive and significant effect on marital anxiety with a coefficient of 0.209 (20.9%), a p-value of 0.044, and a t-test value of 2.010. Furthermore, online social interaction positively and significantly affects marital anxiety with a coefficient of 0.676 (67.6%), a p-value of 0.000, and a t-test value of 6.243. Additionally, both variables simultaneously influence marital anxiety with an R-square value of 0.728 (72.8%), which falls under the strong category. This study confirms that higher exposure and engagement with the Marriage is Scary trend contribute to increased marital anxiety among Generation Z.

Availability
Inventory Code Barcode Call Number Location Status
2507006028T184802T1848022025Central Library (REFERENCE)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1848022025
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xv, 173 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
302.231 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Media sosial – TikTok – Kecemasan menikah
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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