Skripsi

PERCEIVED QUALITY MAHASISWA UNIVERSITAS SRIWIJAYA MENGENAI APLIKASI STREAMING VIDEO NETFLIX (STUDI KASUS PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2023)

---

Penilaian

---

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press. Aaker, D. A. (1996). Building Strong Brands. Free Press. Amatriain, X., & Basilico, J. (2014). Netflix recommendations: Beyond the 5 stars (part 1). Netflix Tech Blog. Retrieved from https://netflixtechblog.com Anjani, Y., Wicaksana, M., & Kuswanti, A. (2023). Penggunaan aplikasi STREAMING Netflix pada generasi Z. Ikon: Jurnal Ilmiah Ilmu Komunikasi, 28(1), 88-96. https://doi.org/10.37817/ikon.v29i1.3474 Arikunto, S. (2006). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta. Bungin, B. (2017). Metodologi Penelitian Kualitatif: Aktualisasi Metodologis ke Arah Ragam Varian Kontemporer. RajaGrafindo Persada. Christoper, M. (1996). Marketing Logistics. Butterworth-Heinemann. Christoper. (1996). Dalam Wisnu, & Hermawan, A. (2011). Manajemen Strategik. Erlangga. Croteau, D., & Hoynes, W. (2003). Media Society: Industries, Images, and Audiences. Pine Forge Press. Durianto, D. (2004). Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama. Febriani, A., & Ermina, T. (2019). Pengaruh Perceived Value Spotify Premium terhadap Kepuasan Pelanggan (Studi pada Mahasiswa di Wilayah Bandung Raya). Politeknik Negeri Bandung. Haqqo, C. I., & Isharina, I. K. (2024). The Influence of Content Quality and Personalization on Continuous Intention to Subscribe Netflix through the Mediation Of Perceived Value. Journal of Business and Management Review, 5(5), 407-425. https://doi.org/10.47153/jbmr.v5i5.888 Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762–1800. Hikmat, M. H. (2011). Metodologi Penelitian Kualitatif. Remaja Rosdakarya. Investopedia. (2015). How Netflix Is Changing the TV Industry. Diakses dari https://www.investopedia.com/articles/investing/060815/how-netflix- changing-tv-industry.aspInvestopedia Jenner, M. (2018). Netflix and the Re-invention of Television. Springer International Publishing. Josi, G. P., Arindawati, W., & Nurkinan, A. (2020). Motif Penggunaan Aplikasi Musik Spotify pada Generasi Z di SMA XYZ Bekasi. Warta Ikatan Komunikasi Indonesia, 3(2), 154–159. Kartika, D., & Komariah, K. (2023). Analisis Perceived Quality dan Perceived Value terhadap Intention to Subscribe pada Layanan Video on Demand Viu. Jurnal Ilmiah Wahana Pendidikan, 9(20), 170–180. https://doi.org/10.5281/zenodo.8409061 Keating, G. (2012). Netflixed: The Epic Battle for America's Eyeballs. Portfolio Hardcover. Kertajaya, H. (2010). Marketing Plus 2000: Siasat Memenangkan Pasar Indonesia. Gramedia Pustaka Utama. Konuk, F. A. (2018). "The Role of Perceived Quality and Trust in Determining Customer Satisfaction and Loyalty." Journal of Retailing and Consumer Services. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education. Krisna, D., & Samuel, H. (2013). Pengaruh Perceived Quality, Perceived Sacrifice, dan Perceived Value terhadap Customer Satisfaction Informa Innovative Furnishing Pakuwon City Surabaya. Jurnal Manajemen Pemasaran Petra, 1(1), 1–12. Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi. Kencana Prenada Media. Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution. NYU Press. Lubis, S. S. (2018). Opini Mahasiswa Mengenai Perceived Quality Produk Aplikasi streaming Musik Spotify dan JOOX (Studi Kualitatif Opini Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Angkatan 2014) (Doctoral dissertation, Universitas Sumatera Utara). Maulana, M. R., & Kusumawardhani, A. (2024). Pengaruh Sensory Brand Experience dan Perceived Value terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi (Pada Perusahaan Subscription Video-On-Demand (SVoD) Netflix). Diponegoro Journal of Management, 13(1). https://ejournal3.undip.ac.id/index.php/djom/article/view/44071 McDonald, K., & Smith-Rowsey, D. (2016). The Netflix Effect: Technology and Entertainment in the 21st Century. Bloomsbury Academic. McQuail, D. (2011). McQuail’s Mass Communication Theory (6th ed.). Sage Publications. Muhammad, F. R. (2023). Pengaruh Persepsi Harga dan Citra Merek Terhadap Keputusan Pembelian Langganan Layanan Netflix (Studi Kasus Mahasiswa Fakultas Ekonomi & Bisnis Program Studi Manajemen Universitas Pakuan Angkatan 2019) (Doctoral dissertation, Fakultas Ekonomi Dan Bisnis Universitas Pakuan). Netflix. (2025). Netflix. Wikipedia. Diakses dari https://en.wikipedia.org/wiki/Netflix Permana, G. D., Susilowati, D., & Yuwono, T. (2019). Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Aplikasi Netflix. Jurnal Komunikasi, 11(1), 13–27. Pratiwi, N. I. (2017). Teknik Keabsahan Data dalam Penelitian Kualitatif. Jurnal Ilmiah Dinamika Sosial, 1(1). Rahayu, M. N., et al. (2019). Persepsi kualitas dalam pengambilan keputusan konsumen. Jurnal Ilmu Ekonomi dan Manajemen, 10(2), 112–121. Raynaldo, J., & Madiawati, P. N. (2022). Pengaruh Perceived Value dan Perceived Quality terhadap Repurchase Intention pada Spotify di Masyarakat Kota Bandung. E-Proceeding of Management, 9(2), 832–839. Rismantono, B. (2023). Analisis pengaruh perceived values, perceived risk dan kepuasan pelanggan terhadap willingness to pay more: Studi kasus pada Netflix [Skripsi, Institut Teknologi Sepuluh Nopember]. https://repository.its.ac.id/96692/ Salsabila, A. (2019). Opini Mahasiswa Universitas Negeri Medan tentang Aplikasi streaming Musik Joox. Universitas Muhammadiyah Sumatera Utara. Sebayang, V. A. (2018). Aplikasi steeaming Musik bagi Generasi Milenial Indonesia dalam Perspektif Budaya Populer. Universitas Hindu Indonesia. Start Motion Media. (2021). Role of technology. Diakses dari https://www.startmotionmedia.com/role-of-technology/Start Motion Media Statista. (2024). Number of Netflix subscribers worldwide. Retrieved from https://www.statista.com Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta. Sutantio, M. (2004). Studi Mengenai Pengembangan Minat Beli Merek Ekstensi. Jurnal Sains Pemasaran Indonesia, 3(3), 159–167. Sutantio, Magdalena. (2004). Studi Mengenai Pengembangan Minat Beli Merek Ekstensi. Jurnal Sains Pemasaran Indonesia, 3(3). TechRadar. (2025). Best streaming service 2025: Netflix, Hulu, Apple TV+, Prime Video, and more compared. Diakses dari https://www.techradar.com/best/best-tv-STREAMING-service-cord-cutting- compareTechRadar The Strategy Story. (2021). 3 Important Features that Make a Netflix Subscription So Successful. Diakses dari https://thestrategystory.com/blog/3- important-features-that-make-a-netflix-subscription-so-successful/The Strategy Story Tresna, P. W. (2018). Media Baru dan Perubahan Sosial. Simbiosa Rekatama Media. Tryon, C. (2013). On-Demand Culture: Digital Delivery and the Future of Movies. Rutgers University Press. Wasil, M. (2017). Pengaruh Brand Awareness, Brand Association dan Perceived Quality. Jurnal Ekonomi dan Bisnis, 19(2), 137–147. Wayne, M. L. (2018). Netflix, Amazon, and branded television content in subscription video on-demand portals. Media, Culture & Society, 40(5), 725– 741. We Are Social. (2023). Digital 2023: Indonesia. https://datareportal.com Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507006023	T184804	T1848042025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1848042025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xvi, 122 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

302.231 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Persepsi mahasiswa – Netflix – Komunikasi digital

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment