Skripsi

PENGARUH HARGA, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DI RISKA LAUNDRY PALEMBANG

---

Penilaian

---

This study aims to determine the effect of Price and Service Quality on Customer Loyalty using services at Riska Laundry Palembang. The research method is primary data and secondary data. The sampling technique used is a non-probability sampling technique with a purposive sampling method with a sample size of 90 respondents. The analysis technique used is a multiple linear analysis technique using SPSS Statistics 27 for windows. The results of the t-test and F-test in this study indicate that the variables Price and Service Quality have a positive and significant influence both partially and simultaneously on Customer Loyalty using services at Riska Laundry Palembang.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507006166	T185341	T1853412025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1853412025

Publisher

Indralaya : Prodi Ekonomi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xix, 98 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.820 7

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Prodi Ekonomi Manajemen
Harga dan Kualitas Pelayanan

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment