Skripsi

PENGGUNAAN SHOPEE PAY LATER SEBAGAI GAYA HIDUP KONSUMTIF PADA MAHASISWA (STUDI PADA MAHASISWA FISIP UNSRI ANGKATAN 2021)

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Penilaian

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The phenomenon of Shopee Paylater service usage among university students is linked to shifts in consumption behavior. This study aims to analyze the use of Shopee Paylater as a symbol of a consumptive lifestyle among students from the Faculty of Social and Political Sciences (FISIP) of Sriwijaya University, class of 2021. A qualitative approach was used, using descriptive methods, through in-depth interviews with eight informants who actively use the service. Analysis using Jean Baudrillard's symbolic consumption theory revealed that this consumptive behavior emphasizes symbolic and sign values ​​over use values. The results show that students utilize Shopee Paylater not only to meet functional needs but also as a means to build self-image, follow trends, and demonstrate social presence. In conclusion, Shopee Paylater has become a representation of students' social identity, where use of this service reflects an image of modern, confident individuals who are in tune with their environment. Keywords: Shopee Paylater, Lifestyle, Symbolic Consumption, University Students, Social Identity

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507006147	T185238	T1852382025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1852382025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xviii, 159 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Shopee Pay Later

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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